ADIDAS bus stop.jpg

Adidas Rise Above

Exploring the Adidas brand I worked on creating a poster design around the famous slogan "Rise Above". I used the statue of Apollo, who is one of the most important and complex of the Olympian deities. Often associated with various epithets calling him the "averter of evil", which I thought would tie in perfectly with the Adidas’s slogan, being able to beat the odds and not letting the haters bring you down.

Using the Adidas Trefoil logo as wings and the colour Orange which is associated with meanings of enthusiasm, creativity, success, encouragement, determination etc. With experimentation and looking at various poster designs from the company and others I created this image.

Nilufer Cetin